The Top CBD Trends to Watch in 2025

The CBD industry is expected to reach $16 billion by 2025, with a growing demand for natural health alternatives and wellness products (1). Here are the top CBD trends to watch in 2025:

Increased Focus on Wellness and Self-Care

CBD is becoming increasingly popular as a natural remedy for stress management, anxiety, and sleep disorders (2). Expect to see more CBD products marketed as wellness and self-care solutions. According to a survey by the National Institutes of Health, 62% of CBD users reported using it for anxiety, while 52% reported using it for sleep (3).

Rise of Delta-8 and Delta-10 THC

Delta-8 and Delta-10 THC are gaining popularity as alternatives to Delta-9 THC. These variants offer a milder and more functional high, making them appealing to consumers looking for a more subtle experience (4).

Growing Demand for CBD in the Pet Industry

Pet owners are increasingly turning to CBD as a natural remedy for their pets' health issues. Expect to see more CBD products specifically formulated for pets. According to a survey by the American Pet Products Association, 39% of pet owners reported using CBD products for their pets (5).

Increased Adoption of CBD in the Mainstream Market

CBD is becoming more mainstream, with major retailers and brands incorporating CBD into their product lines. This trend is expected to continue in 2025. According to a report by Bloomberg, CBD sales are expected to reach $15 billion by 2025, with major retailers such as CVS and Walgreens already carrying CBD products (6).

Advancements in CBD Technology and Research

Research on CBD is ongoing, and we can expect to see advancements in CBD technology, including more efficient extraction methods and new product formulations. According to a report by Grand View Research, the global CBD market is expected to grow at a CAGR of 22.2% from 2022 to 2027, driven by increasing demand for CBD products and advancements in technology (7).

Shift Towards Sustainability and Eco-Friendliness

Consumers are becoming more environmentally conscious, and the CBD industry is no exception. Expect to see more CBD companies prioritizing sustainability and eco-friendliness in their operations and product packaging. According to a survey by the Natural Marketing Institute, 71% of consumers reported being more likely to purchase from companies that prioritize sustainability (8).

Greater Emphasis on Brand Ethics and Transparency

Consumers are demanding more transparency and accountability from CBD brands. Expect to see more companies prioritizing brand ethics, lab testing, and transparent labeling. According to a report by the CBD Industry Association, 75% of consumers reported being more likely to trust CBD brands that prioritize transparency and accountability (9).

Overall, the CBD industry is poised for significant growth and innovation in 2025. As consumers become more educated about CBD and its benefits, we can expect to see more sophisticated products, technologies, and marketing strategies emerge.

References:

1. Grand View Research. (2022). CBD Market Size, Share & Trends Analysis Report.

2. National Institutes of Health. (2020). Cannabidiol (CBD): What we know and what we don't.

3. National Institutes of Health. (2020). Cannabidiol (CBD) use and self-reported benefits in a convenience sample of 400 adults.

4. hempindustrydaily.com. (2022). Delta-8 THC: What we know so far.

5. American Pet Products Association. (2020). 2020-2021 APPA National Pet Owners Survey.

6. Bloomberg. (2022). CBD Sales Expected to Reach $15 Billion by 2025.

7. Grand View Research. (2022). CBD Market Size, Share & Trends Analysis Report.

8. Natural Marketing Institute. (2020). 2020 NMI Health and Wellness Trends Report.

9. CBD Industry Association. (2022). 2022 CBD Industry Report.